We don’t have to tell you that keeping visitors engaged with your platform can be an uphill battle. You’ve probably experienced this for yourself. With so many sites and apps out there for users to choose from, attracting them to yours and making them want to stay is no small feat.
When companies partner with Aircore, this is often precisely the problem they’re trying to solve. There are lots of ways to step up your engagement game, and among the most common in the age of social transformation is integrating audio, video, or text chat SDKs to your product to drive the kind of authentic in-platform interaction that today’s users demand.
Once you’ve done that, though, how do you measure the impact of your efforts?
Here are some user engagement analytics that can show you whether the steps you’ve taken to connect with your visitors, and get them to connect with each other, have paid off – and how to use them.
Get more insights into user engagement here.
Below are some common metrics you can use to run basic user engagement analytics. For websites, tools like Google Analytics make it pretty easy to view and track these metrics. You may also be able to run your analytics within your website development platform – Wix, for example, provides this functionality.
Say you took a real-time social (RTS) approach to user engagement and added audio, video, and text chat modules to your product. If those modules are successfully driving fluid, enjoyable interactions among site or app visitors, then within a few weeks or months, you should start to see improvements in areas such as:
This tells you how long visitors spend on your platform after they arrive. Two friends using an audio SDK to converse within your platform may stick around much longer than two people visiting your platform separately.
This measures how long visitors spend on a given screen or page before they either navigate to the next one or leave your platform.
This metric shows how often people are leaving your platform after viewing just one screen or page.
This measures how much people are exploring your platform once they arrive. Someone who follows the user journey through five pages or screens is more engaged than someone who only visits two.
This tells you how many individuals are visiting your platform in a given time frame. It’s not to be confused with the number of visits – if 10 people visit your platform five times each, then you’ll see 50 visits, but your number of unique visitors will only be 10.
Having access to this information is just one piece of the puzzle. The other is knowing what to do with it.
Here are two good practices to help you make the most of the information you get from your user engagement analytics.
Pulling a one-time report on session times, bounce rates, or any other metric can provide a helpful snapshot, or can show any changes over one isolated time period. But user engagement levels are always subject to change. To truly understand any trends that are forming, you’ll have to be consistent.
Get into the habit of generating user engagement analytics reports each week or month to stay up-to-date and better understand how any trends may be shifting. Look into any patterns, such as seasonality – instead of only looking at your metrics for this year’s post-holiday season period, for example, see how they compare to the same period last year and the year before that.
Don’t just look at the analytics for your site or app as a whole. Instead, drill down into individual pages and screens. This can help you zero in on the parts of your platform that are getting more views and longer sessions.
From there, you can look for patterns that will illuminate your strengths and weaknesses. What do most or all of your top-performing pages have in common? What about your low-performing pages? Once you understand these matters, you can make key strategic decisions that will empower you to capitalize on existing successes and fix issues. If you find that your high-value pages are lackluster in engagement, you can build a plan to shore them up by linking to them from your higher-performing pages.
Connecting with visitors at a deeper level is something any app or site should aspire to. Whether you’re driving in-app communication through SDK integrations or building new native product features to entice your audience, these are your go-to user engagement analytics to see if your efforts are paying dividends.
Get in touch with Aircore to learn how you can boost engagement with our SDKs.